MSN working to top Google
SeattlePI | at | by Mike
Tests conducted by Microsoft and others show that the mere presence of the Google logo can boost a user's rating of the search engine's relevance by as much as 10 percent when compared with situations in which the logo isn't visible -- even if the actual results are the same, said Microsoft executive Yusuf Mehdi, an MSN corporate vice president.
"That's how strong a brand they've got," Mehdi said.
That brand, in turn, is one of the biggest obstacles Microsoft will need to overcome as it try to make inroads in the Internet search business.