Microsoft buddies up to ISVs
MS-Watch | at | by Mike
Redmond launches a new matchmaker service, designed to connect Microsoft employees to software-vendor partners.
"He Ain't Kooky. He's My Buddy."
So say the posters adorning the Microsoft Redmond campus, announcing the launch of company's latest independent-software-vendor partner initiative. Microsoft quietly has taken the wraps off its "ISV Buddy Program," that is designed to match up Microsoft employees and software vendor partners.
"It's about putting a face to Microsoft and helping you get timely answers to your questions and requests. Through this 1-on-1 relationship, your Microsoft buddy will be able to guide you to resources and to help you succeed in building solutions on Microsoft platforms," according to information on the program that appears on the Microsoft Web site.