Microsoft hits play on entertainment group
C|Net | at | by Mike
Microsoft has created a new business unit dedicated to strengthening its relationships with the media and entertainment industry, the company said Monday. The software maker said it hopes the unit, which it calls the Media/Entertainment & Technology Convergence Group, will help it tap new opportunities created by the cross-fertilization of personal computers with other electronic devices. Microsoft said the unit will consolidate the all company's efforts around home entertainment technologies, specifically in regards to its work on creating new media policies and industry standards.