Magazine finds new way to say "Microsoft"

Seattle Times | at | by Mike

A new magazine called Redmond makes its debut in October, but don't look for any stories about Derby Days or the new city hall. The publication is aimed at technology experts who use Microsoft products, and it doesn't even have an office in the software giant's hometown.

"We're calling ourselves Redmond. To people in the IT (information technology) industry, that only means one thing," said Keith Ward, its Maryland-based managing editor.