Microsoft dismisses British objections to anti-Linux ad

eWeek | at | by Mike

The British Advertising Standards Authority (ASA) decision issued Wednesday found that a Microsoft advertisement placed in a British specialist magazine claiming that open-source Linux was far more expensive to run than Windows was misleading. ASA called on Microsoft to amend the ad.

Tracey Pretorius, the manager for Microsoft UK, said the company had been working with the ASA to "understand and address their concerns about the advertisement in question.

A source close to Microsoft and familiar with the matter said Wednesday that Microsoft had worked with the ASA in advance and submitted all ads for general approval before they were run, as was its standard policy on advertising.