Microsoft exec takes aim at open source

C|Net | at | by Mike

Microsoft has appointed a new executive to persuade business customers in Europe, the Middle East and Africa to choose its software over open-source alternatives.

Ashim Pal on Monday became Microsoft's senior director of EMEA platform strategy, having previously worked as vice president of technology research services at the Meta Group.

In his first interview since starting his new role, Pal indicated that he thought Microsoft had been too understated and low-key in its marketing approach.