Intel, Microsoft team to tout digital home
C|Net | at | by Mike
Intel and Microsoft teamed up to create and tackle the PC world. Next up: the digital-entertainment world. The two companies will announce on Thursday a joint marketing campaign for television, print, cinema and online advertising aimed at showing consumers what they can do with their digital entertainment technologies.
The campaign is meant to address one of the key complaints about consumer electronics devices that use digitized content, which is simply that they are harder to figure out how to use. Digitized content, such as audio files and video clips, is more portable and transferable between devices and, in most cases, is of higher quality than analog content.