CES: Microsoft to phase out Pocket PC, Smartphone brands
InfoWorld | at | by Mike
Microsoft is gradually phasing out its Pocket PC and Smartphone brands in favor of an overarching Windows Mobile brand, a company representative said Thursday.
In the past 18 months, Microsoft has already been pushing the Windows Mobile brand more than the individual Pocket PC and Smartphone names. Over the next year or two, the product category names will be completely phased out as the technologies merge, said Scott Horn, a senior director in Microsoft's Mobile and Embedded Devices group in an interview at the International Consumer Electronics Show in Las Vegas.