Microsoft teaming up with Sirius to offer videos in cars
Seattle PI | at | by Mike
Sirius Satellite Radio Inc. said it plans to offer a video service in automobiles with Microsoft next year and expects to create several channels with children's programming.
The service is due to start in the second half of 2006, Sirius said. The company will use Microsoft's Windows Media Video 9 to deliver the programs. No agreement has been reached with carmakers, Sirius said yesterday.
Sirius and XM Satellite Radio Holdings Inc., the largest pay-radio company, are vying for customers with exclusive programs and by including receivers in cars. The companies together have about 3 million customers and have never had a quarterly profit. They need at least 40 million customers to succeed, said John LaForge, who manages money at FA Asset Management.