Microsoft gets into paid search
Seattle PI | at | by Mike
Microsoft appears poised to plunge on its own into one of the most lucrative areas of the Internet.
The company this week will announce plans to come out with its own service for placing sponsored listings beside MSN Search results, Bloomberg News reported yesterday, citing people familiar with the plan.
Such a move could improve revenue for Microsoft's MSN division in the long run by letting it tap directly into a booming market. Search-based advertising -- also known as "paid search" -- has helped fuel the rapid growth of Google Inc. and others in the Internet search business.