Microsoft prescribes Digital Pharma Framework
eWeek | at | by Mike
At the Pharmaceutical Technology Congress this week in Philadelphia, Microsoft announced a full-scale strategy for addressing the IT needs of the pharmaceutical industry. Microsoft originally launched its health care and life sciences group ten years ago.
"Microsoft has stepped up and said we think we can have impact in the pharmaceutical industry," said Microsoft Enterprise Sales and Industry Strategist Paul Mattes. "Microsoft is not dipping into it in a transient way." Dubbed "Digital Pharma," the solutions framework is intended to help pharmaceutical companies to improve productivity, integrate disparate data sources and facilitate collaborationwith all of these processes gaining ground across research, manufacturing, and marketing and sales.