New ad campaign aims to 'start something' with XP
Seattle PI | at | by Mike
Microsoft has a computer operating system for you to consider. Maybe you've heard of it.
The company today will launch a major marketing campaign in a bid to generate new consumer interest in the 3-year-old Windows XP operating system. Microsoft says the campaign will be one of the largest and longest-running in the 20-year history of Windows.
Microsoft declined to disclose the cost of the campaign, but the description indicates that it will be at least in the realm of the $200 million ad blitz that accompanied the original Windows XP launch. The new initiative will run considerably longer, lasting about 15 months in 11 countries, including the United States and Canada.