Microsoft looks at refresh rate
InternetNews | at | by Mike
Will Poole did the math for OEMs: Lowering the corporate refresh rate on PCs by two percent could add $1.7 billion to the PC market in 2007 alone.
Poole, a senior vice president at Microsoft, told hardware manufacturers at the Windows Hardware Engineering Conference that the rather ugly 4 percent growth expected in the desktop PC market could be offset by increases in sales of laptops and media-oriented devices.
While the average sale price of PCs also is declining, Poole said, both the unit sales and average sale price for digital televisions is on a strong upward trend. One key to increasing sales, Poole said, is therefore getting consumers to connect Media Center PCs to all those HDTVs.