MSN Buys MessageCast for Real-Time Alerts
eWeek | at | by Mike
Microsoft has acquired a messaging startup known for a real-time alerting service that taps into instant-messaging networks and RSS feeds.
Microsoft's MSN division has purchased MessageCast Inc., an MSN spokeswoman confirmed. MSN is expected to formally announce the acquisition Wednesday night.
Since 2003, MSN has used MessageCast's technology as part of the MSN Alerts service. MSN Alerts lets users receive notifications from such sources as MSNBC, MSN's sites and Weather.com through MSN Messenger, e-mail and mobile devices.