Yahoo, Microsoft challenge Google on ads
PC World | at | by Mike
Yahoo and Microsoft are both stepping up efforts to challenge Google's success in selling online s linked to user searches.
Microsoft, too, aims to snare more advertising dollars through its search engine on MSN.com, and is readying a new paid-search solution as part of its MSN AdCenter platform, a Microsoft spokesperson confirmed Wednesday.
Microsoft will debut a pilot of the paid-search offering, part of its AdCenter online advertising platform, in France and Singapore beginning in October, the spokesperson said.