New MSN add-in aims to reduce phishing

eWeek | at | by Mike

Microsoft released two new add-ins for its MSN Search toolbar, one aimed at fighting identity theft and the other designed to help people find their favorite MSN online games more quickly.

The phishing add-in is reportedly the first technology of its kind. It responds to growing reports of identity theft that result from bogus e-mails and Web sites.

Phishing is a technique in which unsuspecting users are tricked into logging on to impostor sites which typically pose as the Web sites of banks or other financial services firms.