Is image everything to Microsoft?
InternetNews | at | by Mike
One theme of Microsoft's Professional Developers Conference is enhancing the appearance of applications and Web pages. Fitting really, given the city.
A key example is the new Expression Suite, which includes tools to design 3-D graphics and animation.
"People are visual animals," Thomas Murphy, a Microsoft group program manager, said during a panel session here. "In a world where a lot of services and products are becoming commodities, user experience is the only differentiator." Retailers are the most logical buyers of software that delivers a visual punch. Online shoppers can manipulate product images and video to get a full view of the product they're shopping for.