Microsoft hooks up with stadium
Seattle PI | at | by Mike
Microsoft announced a seven-figure sponsorship deal Thursday with the owners of Wembley Stadium in London, home of the England national soccer team.
The five-year deal makes Microsoft the stadium's first "founding partner," a title the stadium is reserving for only its largest sponsors and which comes loaded with perks.
Wembley will be wired up with the latest information technology from Microsoft as it enters the final stages of its $1.3 billion rebuilding.
In return, Microsoft's logo will be seen by millions passing through the stadium's turnstiles when it reopens in May, as the deal allows the company to place 100 branded plaques around the stadium.