Microsoft widens scope of Xbox executives
Seattle PI | at | by Mike
Can the people who led Microsoft's battle with Sony's PlayStation help the company make up ground against Apple Computer's dominant iPod? That's one of the questions now that Microsoft has named key executives from its Xbox team to new roles overseeing broader consumer businesses -- including television and digital music, in addition to games.
Microsoft said Bryan Lee, currently the lead financial executive for the Xbox and related products, will lead a new Entertainment Business group. Among other changes, Xbox executive J Allard will head a group overseeing design and user experience of Microsoft's gaming and entertainment products.