MTV gets first crack at Windows' new music
C|Net | at | by Mike
With a patient look on his face, Bill Gates welcomed pop star Justin Timberlake to the stage Wednesday night during the his keynote speech at the Consumer Electronics Show in Las Vegas.
The singer was there, along with MTV Networks head Van Toffler, to tout the Urge music subscription service, soon to be released by MTV. Unlike any rival service, Urge is built directly into Microsoft's upcoming version of the Windows Media Player.
"When I release my new album this year...Urge and I will be doing some new and creative things," Timberlake said, joking that the Microsoft chairman would be joining him in a duet. "Urge offers a new way for artists like myself to specifically reach music fans with a ton of options."