Microsoft won't meet Xbox 360's 90-day sales goal
WinInfo | at | by Mike
Before the Xbox 360 launched in November 2005, Microsoft announced 90-day and 6-month sales goals for the game system and noted that it intended to take advantage of its head start on the sales floor to secure dominance over rival next-generation systems from Sony and Nintendo. With the 2005 holiday sales season behind us, however, it's clear that sales goals for the Xbox 360 were too ambitious. Plagued by insufficient parts supply and manufacturing capacity problems and an arguably unwise plan to launch Xbox 360 in three major geographical markets within a span of weeks, Microsoft was unable to meet demand. Now, the company is focusing on how many consoles it can sell by mid-2006 because it will miss its 90-day goal.