Microsoft opens ad research center in Beijing
eWeek | at | by Mike
Microsoft this week revealed the existence of a new facility in Beijing, China, where about 50 researchers are developing Web-linked TV ads and other new Internet advertising features.
Microsoft said it demonstrated a number of features-in-training during a publicity event in Beijing on Thursday. The video hyperlink project, it said, lets TV viewers zoom in on products featured in s, and click through to get info about their availability.
The lab is also focusing on delivering s to mobile phones, according to Microsoft.