Analysts still see fuzzy future for MSN as new chief takes h
InfoWorld | at | by Mike
Microsoft has appointed former MSNBC chief John Nicol to infuse the company's MSN portal with more multimedia content and make it more appealing to online advertisers. But with MSN rapidly being overshadowed by the company's Web-based services branded under the name "Live," some analysts are scratching their heads as to what exactly lies ahead for the MSN portal.
Speaking to the IDG News Service on Thursday, Nicol said he has four key goals he expects to achieve this year. The first is to add more video to the site and to allow users to make and add their own video to its channels such as Travel, Lifestyle and Real Estate. Allowing users to create their own content for MSN is "something we've lagged behind in," Nicol said.