Microsoft moves Xbox 360 into children's market
WinInfo | at | by Mike
In a move designed to attract the type of video gaming audience that would more typically choose a Nintendo device, Microsoft this week revealed the first in a series of Xbox 360 game titles that is aimed at children. Dubbed "Viva Pinata" (seriously), the game will be accompanied by a children's animated TV show, music, and more traditional toys. Microsoft calls it a "product collection."
"We're doing a fabulous job with first-person shooters [and] driving games," says Peter Moore, the corporate vice president of the Interactive Entertainment Business, Entertainment and Devices Division at Microsoft. "What we've not done well with in the first generation is to give a 10-year-old a real reason to buy an Xbox. That's what this is about."