Microsoft renews Xbox 360 campaign in Japan
WinInfo | at | by Mike
After failing to penetrate the tough Japanese video game market with the initial launch of its Xbox 360 video game system, Microsoft this week said it wasn't giving up: The software giant will triple the number of Xbox 360 games it offers in Japan by the end of the year. Furthermore, Microsoft has bolstered its in-house game making capability by purchasing Lionhead Studios.
"Our message is this: We're prepared to do everything that's needed to make Xbox 360 a success around the world, including Japan," said Takashi Sensui, who heads Microsoft's Xbox efforts in Japan. "Xbox 360 has created such a stir in overseas markets including the United States and Europe. As the manager of Xbox operations in Japan, my task is to achieve the same success in Japan."