Microsoft tries for a social wallop
eWeek | at | by Mike
Leave it to Microsoft to come up with an automated way of finding friends. On April 26, the software giant unveiled new social networking technology that it has developed and a startup called Wallop that will distribute it later this year.
Along with a user interface developed by design consultant frog design, Wallop uses special computer programs to seek out people who may be a good match, Microsoft officials said.
As described by Microsoft, the feature relies on computer programs that "respond to social interactions" in order to automatically build and maintain a person's social network.