Microsoft CEO sees software prices falling
ENT News | at | by Mike
Software prices could fall as companies develop subscription sales and other alternative ways of marketing applications over smarter Web browsers, Microsoft Chief Executive Steve Ballmer said Thursday.
"With less piracy, with more proper use, it certainly creates an opportunity for us and for other software companies to take a look at also reducing the cost, not just improving the benefits and the value of the software," Ballmer said.
The Microsoft boss was addressing an industry conference in Paris about an emerging new generation of highly interactive Internet sites -- collectively dubbed "Web 2.0" -- that offer desktop-like functionality within the browser.