Microsoft buying video-game ad firm, report says
Seattle PI | at | by Mike
Microsoft reportedly plans to acquire a New York company, Massive Inc., that specializes in putting changeable s into video games.
The potential purchase, reported Wednesday by The Wall Street Journal, could bolster Microsoft's video-game business and tie into its broader effort to build an online advertising system, dubbed adCenter.
The deal was to be announced next week, at a price ranging from $200 million to $400 million, according to the newspaper's report, which cited anonymous sources.