Microsoft to partner with Hollywood for MSN programming
TechWeb | at | by Mike
Microsoft on Wednesday unveiled a new initiative in which the company will partner with Hollywood production companies in creating original video content for MSN, a move meant to attract more advertising dollars to the entertainment portal that trails rivals Google Inc. and Yahoo Inc.
Microsoft unveiled the initiative, called MSN Originals, during the company's Strategic Account Summit at its Redmond, Wash., headquarters. The meeting is an opportunity for Microsoft to describe new projects to online advertisers.