MSN takes another shot at online video

Seattle PI | at | by Mike

Like a TV producer trying to recover from an earlier flop, Microsoft's MSN unit plans get back into the business of original online video programs -- but this time, the company believes it's taking a better approach.

Microsoft says the new initiative, dubbed MSN Originals, will consist of video shows and related content on the MSN.com Internet portal. The company has formed an initial partnership with Reveille -- the creator of TV programs such as NBC's "The Office" and "The Biggest Loser" -- to produce shows for the site.