Microsoft makes Massive bet on in-game ads
C|Net | at | by Mike
After already making a big bet on advertising, Microsoft on Thursday made a Massive one.
As expected, the software maker announced it is buying Massive, a company that serves up advertising into video games.
"That Massive team will be joining Microsoft and the MSN group," said Robbie Bach, president of Microsoft's entertainment and devices group, speaking at the MSN Strategic Account Summit here. "They will become a key part in what we are doing in this space."