Microsoft to bolster CRM with new European partner
InfoWorld | at | by Mike
In an effort to bolster its place in the SMB market for CRM applications, Microsoft will partner with Neocase Software, an ISV with 14 years of experience in customer service solutions.
For its part, Neocase, a veteran in the European market, made a strategic decision to align itself with Microsoft as a starting point to enter the U.S. market.
Rebecca Wetteman, vice president of research at Nucleus Research, called it a great lead generation strategy for a company just entering the United States. Microsoft uses a channel strategy rather than a direct sales strategy to sell its SaaS model of CRM 3.0, which Neocase can use to reduce its own marketing costs.