Microsoft powers gas pump of the future
TechWeb | at | by Mike
A gas pump that can fuel your car while loading up your iPod with MP3 files took top honors at Microsoft's Mobile & Embedded DevCon, now underway in Las Vegas.
The Ovation iX fuel dispenser, designed by Dresser Wayne of Austin, Texas, earned the company kudos as Microsoft's 2006 OEM embedded partner of the year for its use of the software giant's Windows CE operating system in the pump.
Windows CE is used to control what Dresser calls its iX technology platform. The latter controls the key features of the pump, which includes a 10.4-inch color display that can bombard consumers with commercials while they gas up. A built-in printer can dispense promotional coupons.