Microsoft touts vertical apps
eWeek | at | by Mike
At Microsoft's worldwide Partner Conference in Boston July 11-13, the company again is hoping to go vertical via its massive Microsoft Business Solutions partner channel to become a bigger enterprise resource planning player.
At the Worldwide Partner Conference in Minneapolis last year, the push from on high was to create a sea change within the MBS partner channel, prodding partners through new programs such as IBI, or the Industry Builder initiative, to develop more vertically oriented applications and align sales around "classic" Microsoft technologies from .Net to Visual Studio.