Ballmer asks partners to bet on Microsoft
ENT News | at | by Mike
Microsoft CEO Steve Ballmer used his Microsoft Worldwide Partner Conference keynote to give partners a choice.
In his speech Tuesday morning to kick off the four-day conference in Boston, Ballmer repeatedly used the term "coopetition" to express the idea that Microsoft would be competing hard with some of the company's major partners in areas that Microsoft identifies as big opportunities.
"Search and portal, unified communications and security" are the areas where partners will have to choose Microsoft or competitors, Ballmer said. "Those three businesses we want to build together."