Microsoft focuses on user behavior with new search research
MS-Watch | at | by Mike
Search is about more than search-engine algorithms. It also must take into account user click-through and browsing behaviors, if search-result accuracy is to be improved.
That's according to Microsoft researchers, who are set to present details regarding some of the analysis techniques that Microsoft Research is developing to help improve search-result quality. The Microsoft researchers are set to present three papers on this topic at this week's ACM Special Interest Group on Information Retrieval conference in Seattle.