Microsoft tries to catch up with Google in Internet ads
Seattle PI | at | by Mike
Microsoft, trailing in the Internet advertising market, is stepping up efforts to take market share from Google Inc. and Yahoo! Inc.
The Microsoft division that sells advertising for company Web sites will begin offering ads on products from video games to online business services, too, Vice President Joanne Bradford said. Microsoft hopes to quadruple ad sales in the next three years, said Bradford, who will unveil the strategy this week at the annual Advertising Week show in New York.
The move is part of Microsoft's plan to add clients to a list that includes DaimlerChrysler AG and Visa International Inc. Behind in an Internet search ad market with annual revenue of $6.5 billion, the company is trying to compensate with more sophisticated and customized ad campaigns.