Microsoft to push parental control
Seattle PI | at | by Mike
A new Microsoft initiative aims to educate parents about ratings and technological restrictions for video games -- a move that may elevate the company's profile in the national debate over children's access to violent and explicit games.
Microsoft plans to start the multimillion-dollar campaign, including advertising and a 20-city bus tour, today in New York.
It reflects the company's position that existing protections and greater awareness are preferable to government regulation or laws imposing penalties for selling inappropriate titles to minors. Courts have overturned such laws on First Amendment grounds in Washington and other states.