Microsoft pushes partners hard to drive new product sales
eWeek | at | by Mike
Microsoft is upping the partner ante as it prepares to release Windows Vista, Office 2007 and Exchange 2007 over the next few months.
To help get partner applications built to run on, and take advantage of, these three products, the Redmond, Wash., software maker is rolling out two new partner initiatives: the International ISV Assistance Program and the ISV Telesales Service.
The International ISV Assistance resource gives ISVs the market intelligence they need to identify new markets and provides the guidance they need to expand their businesses beyond their borders, Allison Watson, corporate vice president of Microsoft's Worldwide Partner Group, told eWEEK Oct. 17.