Microsoft chips away at piracy in the UK
InfoWorld | at | by Mike
Microsoft's door-to-door campaign to ferret out copyright infringers in the U.K. has reduced the piracy rate for its software sooner than expected, company officials said Thursday.
The company's "Keep IT Real" program, launched in February, has cut the piracy rate for Windows XP from 16.7 percent to 12.4 percent for the Windows XP OS said Michala Alexander, head of antipiracy for the U.K.
"We were really pleased to see the rate dropping so quickly," she said.
At the program's onset, Microsoft said it wanted to reduce the rate to 11.7 percent within three years, but now aims to hit that goal by next February, Alexander said.