Sorry, but Live isn't dead
MS-Watch | at | by Mike
Now why is it some bloggers and news sites are writing Windows Live's epitaph, when the body is still warm? Last week, I followed some blog buzz and, on Saturday, a New York Times story suggesting Windows Live is on the way out and MSN is on the way back in. Last week, I briefly rebutted this absurd position, before the Times story appeared.
The Times story suggests that Microsoft senior vice president Steve Berkowitz hasn't "decided what to do about" the Live brand name, like he has the power to change it. Uh, I don't think so. Microsoft fiercely debated the Live brand for about a year before bringing it to market--and there was a ton of market research done in the process. A change like that requires approval at the highest levels of the organization. Of course, that assumes Berkowitz is even responsible for Live, as the Times story insinuates.