Microsoft offers Vista free to CES exhibitors
InfoWorld | at | by Mike
Microsoft is apparently looking to get some free advertising for Windows Vista before the OS's official consumer release on Jan. 30. The company is offering exhibitors at the annual Consumer Electronics Show (CES) free copies of Vista to run on computers they are using in their booths at the show.
"It certainly makes sense," said Matt Rosoff, an analyst with research firm Directions on Microsoft. "[CES] is the last big public event before the consumer launch. They have to do everything they can to promote it."