A lesson in Office Student and Teacher edition
MS-Watch | at | by Mike
When is less more? When retail buyers of all kinds, even businesses, opt for Microsoft's consumer version of Office.
According to NPD, productivity suites are one of the strongest software sales categories at retail. Overall, retail software sales were flat through the end of November. By contrast, sales of productivity suites rose 12.8 percent year of year. One product--Microsoft Office Student and Teacher Edition--made up 80 percent of the category's sales.
The product's success--and nearly singular office productivity category dominance--means that many more buyers than those qualified to purchase the software do so. There is no check to ensure that buyers really are teachers, students or households with either.