Microsoft licenses its own technology
WinInfo | at | by Mike
The guy who coined the phrase "what goes around comes around" probably didn't have this in mind, but it seems appropriate. Microsoft this week began licensing traffic data from a company called Inrix. No big deal, really. But Inrix previously licensed predictive, real-time traffic technology from Microsoft. So the data Microsoft is licensing from Inrix is being generated by Microsoft technology. This one doesn't even deserve a throw-away joke. It's just silly.