Microsoft plays catch-up in advertising
BetaNews | at | by Mike
Microsoft is playing catch-up against Yahoo and Google -- its chief competitors in the booming online advertising market -- with a new program called adCenter Excellence introduced today.
Microsoft's announcement comes just about two months after Yahoo's acquisition of BlueLithium, producers of an extensive ad toolkit, and not much more than a year after Yahoo's acquisition of the Right Media advertising network.
Yahoo's earlier attempts to add better analytics to its services date back to the acquisition of Overture in 2003, through which it obtained a package called Keylime. In 2005, Google was seen to play catch-up through its acquisition of Urchin.