Microsoft adds Dynamics CRM for retailers
ENT News | at | by Mike
Microsoft this week has rolled out a turnkey solution that ties front-end CRM functions with back-end ERP and supply chain management systems.
The company used the National Retail Federation show in New York, historically the largest gathering of technology professionals in the retail and consumer packaged goods industry, to showcase what Microsoft describes as its first integrated CRM-ERP solution for specialty retailers.
Microsoft Dynamics for Retail is targeted at a large swath of retailers, though not the big-box stores such as WalMart, Target and Best Buy. Instead, Dynamics for Retail targets chains that have large numbers of smaller stores such as jewelers, record stores, clothiers and wineries, said Michael Griffiths, in a telephone interview Monday.