Microsoft launches engagement mapping, its upshot from aQuan
BetaNews | at | by Mike
In the midst of its continuing effort to buy Yahoo for $41 billion, Microsoft today launched Engagement Mapping, a new initiative that rolls in technology from aQuantive. With Engagement Mapping, an effort slated to enter beta testing on March 1, Microsoft hopes to replace "last ad clicked," a conventional approach that connects sales, leads, and traffic to the last ad that a visitor clicked on while traversing the Web.