In filing, some talk about Microsoft's competitors
WinInfo | at | by Mike
In its annual 10-K filing, Microsoft once again provides an inside look at how the company really feels about its competitors. Apple, for example, has made "inroads in share, particularly in the U.S. and in the consumer segment," leading Microsoft to begin an expensive transition to a more integrated, Apple-like sales model (which is not discussed in detail). But the Apple threat pales in comparison to a more dire change: Users are increasingly accessing computer resources on non-PC devices like cell phones, or what the company calls "alternative platforms and new devices that may reduce consumer demand for traditional personal computers.