Microsoft pursues search improvements

InfoWorld | at | by Mike

While the company only has a 10 percent share of the search market with its Live Search technology, Microsoft has big plans to enhance its platform regardless of what happens with its now-dormant proposal to buy Yahoo.

Another search trend cited involves the growth of content, including the proliferation of multimedia images. Search engines also are expected to understand more about time and location. User intent and context must be understood by search providers, Nadella said.