Seinfeld ad 'just teaser,' Microsoft says
PC World | at | by Mike
The much-hyped Windows commercial starring Jerry Seinfeld and Bill Gates that aired on U.S. television Thursday night left many viewers scratching their heads. That was intentional, said Microsoft today.
The ad was a "teaser" to a much longer campaign, said Brad Brooks, corporate vice president for Windows consumer product marketing at Microsoft, in a video interview posted at Microsoft's site. Microsoft wants to "engage customers in a conversation and dialogue in a humorous and intriguing way," said Brooks, who took over marketing for Windows and Vista in February after a major reorganization.